BRIDGE:
Our existing logo no longer aligns with our vision, and we need a fresh, modern design that reflects our name, coffee culture, and the distinctive interiors of our stores. A defining feature of our spaces is the graffiti-style murals showcasing the "Creatures of the Bridge." These creatures symbolize the gateway to another dimension, infusing our stores with a unique urban street art vibe that resonates deeply with our customers.
ISLAND12:
When rebranding Bridge Urban Coffee Roasters, our goal was to seamlessly unify the three pillars of the brand’s identity: its name, its coffee expertise, and the captivating design of its spaces. The new logo embodies this connection. Its shape draws inspiration from a bridge, the iconic outline of professional espresso machines, and the double portafilter.
At the same time, it reflects the "Creatures of the Bridge" murals, featuring its own expressive face. A coffee bean, placed between two "eyes," is highlighted by a dynamic lightning bolt-like line, infusing the logo with bold energy and a direct association with coffee.
Beyond the logo, we developed a comprehensive, modular visual system. This includes icons and patterns representing raw materials, ingredients, services, and other brand elements. We also crafted a distinctive illustration style inspired by the colors, textures, and materials found in Bridge stores. This style, marked by a "grainy" and organic aesthetic, captures the brand’s essence while reinforcing its authenticity.
Our approach emphasizes storytelling, weaving the brand’s DNA and personality into every element of its visual identity. By creating an imaginative new world for the Bridge Urban Coffee Roasters audience, we communicate its values in a captivating way, propelling the brand into an exciting new chapter.
