BRIDGE:
Our site needs a radical overhaul. With the launch of our new branding and visual language, the timing is perfect to redesign it from scratch. Our new site will serve a dual purpose: it will be both a corporate platform that presents a complete picture of our company and a fully functional e-shop.
ISLAND12:
We designed Bridge's online presence with the primary goal of striking the ideal balance—in terms of UI/UX—between the corporate side of the site and the e-shop.
Our first priority was to create and structure the content in a way that clearly and effectively communicates the company's expertise, values, and products, ensuring a seamless experience across all devices (desktop, tablet, and mobile).
Leveraging the visual language developed during the rebranding phase, we created illustrations that visually represent each section of the site. Legible typography is combined with photos, videos, micro-interactions, and micro-animations to establish focal points throughout the site, making navigation pleasant and effortless, and resulting in a cohesive and harmonious user experience.
Special emphasis was placed on the UI elements, with additional features and customized page designs—particularly in the mobile version—to enhance usability and deliver an even better user experience.
