BRIDGE:
Following our rebranding, we need new packaging for our single-origin coffees that aligns seamlessly with our refreshed visual identity. The design must emphasize the countries of origin in a visually compelling way while maintaining harmony with the new branding.
ISLAND12:
For the new packaging design of Bridge’s single-origin coffees, we drew inspiration from a core element of the brand’s new logo: the coffee bean, distinguished by its dynamic lightning bolt-like line that symbolizes the intensity of flavors and aromas.
This iconic bean becomes the central visual focus of the new packaging – a "chameleon" that adapts to reflect the essence of each coffee’s country of origin. Drawing from the art, traditions, flag colors, and cultural symbols of each country, the bean visually assimilates these elements in a way that is minimal yet bold, celebrating the unique heritage and identity of each coffee.
In addition to the culturally rich design, essential details such as the coffee variety, cultivation method, and geographical origin are clearly displayed, framing the bean visual in a cohesive and balanced layout.
This approach not only highlights the origin of each single-origin coffee but also creates a strong connection between the product and its cultural story, making the packaging both engaging and meaningful.
