Four colorful tea packaging designs featuring illustrations and labels in Greek, each depicting distinct themes for morning, evening, forest, and herbal teas.

E&F PHARMACY - HERBAL INFUSIONS - PACKAGING DESIGN

Blends that paint a picture

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E&F PHARMACY:

We developed a series of herbal and spice-based drinks, each designed for a specific moment of the day. These unique blends require distinctive new packaging that reflects their character and purpose.

ISLAND12:

Our inspiration for the E&F Pharmacy packaging came to life sip by sip. As we tasted each drink, we were immersed in vivid imagery, emotions, flavors, and aromas.

From blooming meadows to herbal trails and forest fruits under shifting skies, we envisioned abstract landscapes filled with natural energy. These impressions were translated into expressive sticker designs, featuring teapots and mugs as surreal, artistic elements. The result is a vibrant, abstract visual language that evokes the essence of each blend’s ingredients and mood.

For the packaging, we selected eco-friendly bags crafted from recycled cardboard with a protective inner lining to preserve freshness. These stand-up pouches not only support our sustainability goals but are also practical for in-store presentation, designed to hang elegantly from central shelves for easy access and visibility.

A vibrant yellow packaging featuring whimsical illustrations of mountains, sun, trees, and plants, labeled "ΠΡΩΙΝΟ ΡΟΦΗΜΑ".

Colorful abstract landscape featuring a bright sun, mountains, stylized trees, and a vibrant green pot with plants.

A vibrant tea packaging beside a cup of brewed tea on a marble surface, featuring colorful botanical illustrations.

A vibrant green bag of forest fruit tea features a red cup, whimsical plants, and playful illustrations on a minimalistic backdrop.

A whimsical illustration featuring a pink cup, colorful trees, a bird on a branch, and a playful landscape in pastel colors.

A cup of tea beside a colorful packet labeled "ΦΡΟΥΤΑ ΤΟΥ ΔΑΣΟΥΣ" on a marble surface, decorated with playful illustrations.

Colorful tea packaging featuring a whimsical teapot design and Greek text, set against a teal background.

A whimsical blue teapot with yellow and white floral designs emits smoke against a deep blue background adorned with stars and abstract shapes.

A blue tea packet with a whimsical teapot design beside a white cup of brewed tea on a marble background.

A silver pouch featuring colorful abstract designs and Greek text, labeled "ΡΟΦΗΜΑ ΒΗΧΑ," indicating a throat remedy. 50g weight.

A whimsical, abstract illustration featuring a steaming pink bowl, colorful shapes, and a dotted gray background, evoking a cozy atmosphere.

A cup of tea on a marble surface next to a colorful, decorative tea packaging featuring whimsical designs and Greek text.

A vibrant, abstract illustration featuring four quadrants: landscapes, a large cup, a steaming teapot, and playful plant motifs.

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