HARVEST COFFEE ROASTERS:
Our new packaging for Decaffeine coffee aligns with our refreshed branding. This coffee is crafted to be light, smooth, and easy to drink—offering full flavor without the effects of caffeine.
ISLAND12:
The defining characteristic of Decaffeine coffee is its lack of caffeine, making it exceptionally light. To visually express this, we chose the butterfly as the central design element. The butterfly embodies a sense of weightlessness, effortless movement, and natural elegance—perfectly reflecting the coffee’s light yet satisfying nature.
The illustration follows the established visual language of our rebrand, integrating a rich tapestry of shapes, symbols, and patterns that evoke both ethnic/tribal and organic aesthetics. This approach creates a unique, artistic representation of the butterfly, reinforcing the brand’s authenticity and craftsmanship.
The color palette—white, blue, and black—remains consistent with our branding, ensuring cohesion across our packaging range. Combined with our signature typography, the design achieves a striking presence on the shelf, enhancing brand recognition while standing out in a competitive retail environment.
