HARVEST COFFEE ROASTERS:
As we invest in new facilities and cutting-edge equipment, we’re also seizing the opportunity to redefine our branding. Our new identity must reflect our core values as a boutique coffee roastery that prioritizes the quality of raw materials, rigorous research and development, and precise processing and roasting techniques. We travel the globe to collaborate with coffee producers under fair trade principles, championing sustainability and ethical practices at every step.
ISLAND12:
When tasked with rebranding Harvest Coffee Roasters, we were immersed in a wealth of photographic material from their journeys to source exceptional coffee varieties. These images revealed the meticulous craftsmanship behind coffee production, from hand-harvesting to careful processing. It was clear that manual labor plays an integral role in ensuring the highest quality, and this commitment resonated deeply with Harvest’s own dedication to excellence.
We were particularly inspired by the passion and pride of the workers on the plantations—a reflection of how Harvest approaches every aspect of their craft, from roasting and packaging to delivering the final product. Quality is not just a standard but a philosophy that permeates every stage.
With this in mind, we designed the new HARVEST logo, rich in symbolism and meaning. The logo features a figure in traditional attire lifting a basket of freshly picked coffee cherries, representing the reverence for raw materials and the human touch that transforms them into something extraordinary. It conveys respect, passion, positivity, and pride, encapsulating Harvest’s values in a clean, minimalist design.
Alongside the logo, we developed a comprehensive visual system that extends across all aspects of the brand’s identity. This modular system features a distinctive illustration style that blends ethnic influences with modern aesthetics, celebrating the flavors, aromas, and sensations of Harvest’s coffee.
The color palette breathes energy into the brand, reflecting its values and personality with vibrancy, while the typography ensures clarity and reinforces the brand’s storytelling. Together, these elements form a cohesive and engaging brand identity that positions Harvest Coffee Roasters for a dynamic and optimistic future.
