HARVEST:
With the launch of our new branding, we are reimagining the Harvest Coffee Roasters website to embody the essence of our technology, commitment to quality excellence, and the distinctive flavors and aromas that define us.
ISLAND12:
Guided by the new visual identity we developed for the brand, the redesigned Harvest Coffee Roasters website focuses on seamless navigation while bringing the company’s content and values to life. To capture the spirit of Harvest, we showcased photos of daily roasting processes and raw materials, blending them with two carefully selected fonts.
These fonts vary in size to emphasize key information, creating a dynamic interplay between headlines and body text. The alternating typography, combined with striking visuals, creates clear focal points across the site, enhancing the user experience and guiding attention intuitively.
Product presentations follow the same clean and engaging approach. By pairing photography, concise text, and easily recognizable icons, we ensure product features are communicated in a clear, accessible, and visually appealing way.
To provide a deeper understanding of Harvest’s journey—from cultivation to the final product—we designed a custom infographic. This visual tool effectively conveys the company’s process in a straightforward and engaging manner, while being versatile enough for use across multiple platforms.
The final design introduces visitors to the world of Harvest Coffee Roasters with simplicity, clarity, and elegance.
