HARVEST COFFEE ROASTERS:
Our authentic Greek coffee embodies the traditional values that define this timeless beverage: intense flavor, camaraderie, and the spirit of sociability. It transcends socio-economic barriers and stereotypes, uniting people from all walks of life over a shared passion for Greek coffee.
ISLAND12:
Greek coffee, also known as Turkish coffee, boasts a devoted and diverse audience. From young adults to middle-aged and older generations, individuals of varying socio-economic backgrounds savor Greek coffee daily—whether at home or in a café.
Despite their differences, these individuals are united by a common thread: their love for Greek coffee. This shared passion becomes a social glue, bringing people together, sip by sip, to connect and interact.
For the packaging of Harvest Ibrik Coffee, we drew inspiration from this unique ability of Greek coffee to foster connection. The design features a lively illustration of diverse characters enjoying their favorite coffee in a moment of shared interaction.
To bring this concept to life, we used the continuous line drawing technique, symbolizing the seamless connection that coffee creates among individuals. To highlight the diversity of these characters, we added vibrant accents—such as hair and lips—contrasted against the traditional white coffee cup they all share. Together, these elements celebrate Greek coffee as not only a beverage but a catalyst for meaningful social moments.
