HARVEST COFFEE ROASTERS:
At Harvest Coffee Roasters, we’ve crafted an exceptional Espresso Blend sourced from carefully selected microfarms in Brazil, Colombia, and Ethiopia. The unique microclimates and cultivation methods of these regions come together to create a cup profile that radiates extraordinary flavors and rich aromas.
ISLAND12:
To reflect the essence of this blend, we named it “Sun God.” This name embodies the warmth, energy, and positivity that each sip delivers—an experience designed to inspire and uplift, whether you're starting your day or seeking a moment of revitalization.
Building on the newly developed Harvest Coffee Roasters brand identity, the packaging design centers around a sun deity, an abstract yet powerful representation inspired by the ancient mythologies of Brazil, Colombia, and Ethiopia. This key visual seamlessly integrates organic and cultural elements, reinforcing the brand’s storytelling while maintaining a contemporary, sophisticated aesthetic.
A harmonious color palette of white, blue, black, and orange enhances the vibrancy of the design, evoking warmth, light, and movement. The typography and iconography are meticulously chosen for clarity and elegance, ensuring that essential product details are both legible and visually engaging.
Beyond aesthetics, this packaging strengthens the narrative and emotional connection with consumers. The fusion of semiotics, cultural depth, and modern design creates an irresistible presence, making "Sun God" a standout in the specialty coffee market.
