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A wood grain background with concentric rings and cracks. Overlaid is a geometric logo and the text "Kanelopoulos Wood & Materials" in white.

KANELLOPOULOS WOOD - BRANDING

Geometry in wood, precision in identity

#Tags:
Branding

KANELLOPOULOS WOOD:


We are renovating our main store and, in parallel, refreshing our corporate identity. Our goal is to project a new and modern image that reflects the evolution of our business. Wooden floors remain a central part of our expertise.



ISLAND12:


The new corporate identity of Kanellopoulos Wood & Materials draws inspiration from the geometric patterns found in wooden floor installations and the joints between the boards.

The company’s teams approach every project with precision, paying attention to the smallest detail in measurements, placements, and finishes. This meticulousness ensures flawless results both technically and aesthetically.


We translated this geometry into the new brand symbol. The letter “K” is framed by two right angles, referencing the company’s specialization in floor installations and their dedication to technical accuracy.


For the color palette, we moved beyond the traditional wood tones and introduced a neutral, contemporary grey—timeless in character and aligned with selected premium flooring options offered by the company.


Overall, the new corporate identity communicates renewal, modernity, and timeless elegance, while embodying values such as professionalism, quality, precision, and distinctive aesthetics.



Kanellopoulos Wood minimalist stationery set featuring a gray folder, white letterhead, envelope, two business cards with a geometric logo on a dark textured background.
Modern abstract logo on the left with geometric shapes forming a "K", and a right-side spiral staircase with wooden steps, creating a dramatic, swirling pattern.
A sleek, grey business card with white geometric logo and text. The background features a subtle repeating pattern, conveying minimalism and professionalism.
Gray folder with white geometric logo and text "Kanellopoulos Wood & Materials." A partially visible patterned insert extends from the right side.
A gray business card with white geometric logo and text rests on a matching gray surface, casting a shadow. Background features stacked firewood logs.
White sheet of paper with subtle geometric watermark, angled slightly, resting on a smooth white surface. Minimalistic and professional tone.
Stylish room with a brown leather couch, modern lamp, and colorful abstract art. Adjacent, three gray business cards lie on a rustic wooden surface.
Gray business card with the logo and name "Kanellopoulos Wood & Materials" on textured dark surface. Modern and professional design.
Chevron patterned wooden floor design with a large, overlapping geometric letter "K," blending modern and rustic elements. Background is a plain gray.
A stylish hotel room with wooden herringbone flooring is partially visible, featuring a neatly made bed. Two minimalist door hangers are showcased on the right, one white and one gray, bearing a monogram logo. The scene conveys a sense of modern elegance.
Gray abstract geometric pattern with angular, interlocking shapes on a white background, creating a modern and structured visual effect.
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