MANLY COSMETICS:
We offer a premium range of male grooming products made with high-quality natural ingredients for the face, beard, and body. Designed for the modern man who leads a fast-paced lifestyle, our products support a daily routine of self-care, fitness, and well-being—without compromise.
ISLAND12:
For this new line of men’s cosmetics, we sought a name that is emotive, memorable, contemporary, and distinctly masculine. The result: “Manly.” This name captures the essence of the brand—confidence, authenticity, and strength. Developed with premium natural ingredients, the range delivers effective care for the body, hair, and beard, while fostering a sense of rejuvenation and self-assurance.
To visually express this identity, we selected a clean, minimalist typeface for the logo. A key feature is the stylized letter “L,” which transforms into an upward-pointing arrow—subtly symbolizing vitality, elevation, and male energy.
The packaging design centers around a geometric visual concept that highlights the angular form of the male physique and clearly communicates each product’s intended use. Colored polygons mark the areas of the body where each product is applied, making selection intuitive and purposeful. These geometric elements are also echoed in the product name typography, creating a cohesive visual language.
For the color palette, we chose Midnight Blue—a timeless and refined base tone that enhances the prominence of the geometric elements. Complementary shades of grey define the polygonal shapes, creating clear visual cues and reinforcing the sense of precision and function.
