MITERA GAIA:
Our new shampoos are 100% natural, with each formula offering unique benefits for the hair and scalp. Carefully selected, high-quality ingredients ensure that the effects last significantly longer. Whether it’s the soothing properties of Aloe, the calming effect of Chamomile, or the strengthening blend of Nettle, Laurel, and Rosemary, the active ingredients remain on the hair and scalp for hours—making our natural shampoos truly stand out.
ISLAND12:
For Mitera Gaia’s NAtural Shampoo Series, our goal was to highlight the long-lasting effectiveness of the shampoos’ natural ingredients on both the hair and scalp.
In line with the brand’s consistent natural, honest, and minimal design language, we developed key visuals that depict each shampoo’s core ingredient seamlessly integrated into the hair. The composition makes it appear as though the hair is growing naturally through the botanical element—healthy, strong, and vibrant.
The ingredients are treated not only as nourishing components but also as natural accessories—adding form, flow, and a sense of organic style to the hair itself. This creates a visual metaphor for how closely connected the ingredients are to the benefits they provide.
