Packaging design for St. John's Wort Soap featuring a minimalistic illustration of the plant and claims to relieve muscle pain.

MITERA GAIA - ORGANIC SOAPS PACKAGING

Visual simplicity, natural clarity

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MITERA GAIA:

We created a range of 100% natural and organic soaps made from hand-picked, high-quality ingredients—each selected for its proven beneficial properties. Our products are simple, honest, and rooted in the purity of nature.

ISLAND12:

For the new packaging design of Mitera Gaia soaps, our goal was to clearly and directly communicate the key benefits of each soap through its main natural ingredient, while preserving an organic, earthy look and feel.

To achieve this, we developed minimal, clean key visuals that convey qualities such as moisturization, well-being, rejuvenation, cleansing, balance, relaxation, protection, and relief—perfectly aligning with the natural essence of the products.

Paired with clear, straightforward product descriptions, the visuals make it easy for consumers to instantly understand each soap’s unique benefit and confidently select the one that best suits their needs.

The carefully curated color palette further enhances the natural identity of the brand, while subtly highlighting the hero ingredient of each soap.

Two chamomile soap boxes on a gray and pink background, featuring minimalist designs and text in Greek and English about natural ingredients.

A pink and cream geometric background features a line art drop, beside a close-up of daisies with white petals and yellow centers.

Two boxes of "Green Apple Soap" with minimalist design, featuring green apple graphics and text in Greek and English, on a two-tone background.

Close-up of a fresh green apple with water droplets, next to a stylized seed illustration on a split green and cream background.

Two boxes of "Lemon Soap" by Mhtéra Gaía, featuring a yellow lemon graphic and text in Greek and English, on a minimalist background.

A split image featuring a graphic yellow lemon with rays on the left and a close-up of a lemon slice on the right, showcasing its juicy texture.

Two boxes of St. John's Wort soap, labeled in Greek and English, against a clean background, highlighting natural benefits.

A vibrant yellow flower with intricate petals and stamens, paired with a minimalist line drawing of a stylized figure.

Two boxes of peppermint soap, labeled in Greek, showcasing a simple leaf design against a modern green and gray background.

A close-up of a green leaf covered in droplets, set against a split background of soft green and cream, with a minimal leaf graphic.

Two boxes of Goat Milk Soap labeled with Greek text, featuring a minimalist design with a pink splash illustration.

A split image features a simple line drawing of a water splash on the left, and a detailed photograph of the same splash on the right.

A collection of eight artisanal soaps in various colors, each paired with a descriptive label featuring ingredients and benefits.

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