POWER HEALTH:
Our new snack offers high nutritional value, is healthy, and can be enjoyed guilt-free at any time of day. These tasty crisps are part of Power Health’s Healthy & Tasty product line and are available exclusively in pharmacies. They are designed for almost everyone, making them a versatile option for any time of day. We are seeking a name and packaging design that communicates these key attributes.
ISLAND12:
The new Power Health crisps belong to the Healthy & Tasty series, so we applied the same design strategy that defines this product line. Starting with the name, we wanted to highlight the snack’s health benefits.
We chose “ALL GOOD” — a name that conveys its high protein content, low sugar, and absence of harmful preservatives.
Recognizing that the product is sold exclusively in pharmacies, we developed cheerful illustrations featuring diverse characters enjoying the crisps at different times and on various occasions throughout the day. This approach not only reinforces the snack’s versatility but also helps the product stand out on pharmacy shelves.
Additionally, we creatively leveraged the round shape of the crisps in the visual design, depicting them as the sun and moon to symbolize their suitability for both day and night.
