POWERHEALTH:
Our cookies are high in protein and designed as a nutritious snack, primarily aimed at children and available in six delicious flavours. They are sold exclusively in pharmacies. Since pharmacies are dominated by products such as food supplements, cosmetics, and medicines, it’s important to clearly communicate that this is a snack.
The packaging must visually differentiate the cookies from the more clinical offerings typically found in this setting. Each box contains biscuits in two distinct flavour combinations.
ISLAND12:
Inspired by the product’s high protein content, we created the name “BISCOTEINS”, a playful blend of “biscuit” and “proteins.”
Given that the product is sold in pharmacies—where snacks are uncommon—we embraced a cheerful and playful tone of voice to clearly set it apart from the surrounding products.
This tone also reflects the variety of flavours and natural ingredients, reinforcing the brand’s friendly and accessible image.
To engage our core audience—children—we developed a series of mini stories for each flavour. In these stories, charming characters interact with the key ingredients in imaginative and playful ways.
The illustrative style draws inspiration from children’s picture books, making the design feel both familiar and delightful.
