POWER HEALTH:
Our new product, MY BREAKFAST, is part of the “HEALTHY & TASTY” series—available exclusively through pharmacies. It’s a healthy, instant breakfast option, rich in protein and fiber, with a delicious vanilla flavour. We sought a packaging design that aligns with the visual identity of the series while standing out among other pharmacy-exclusive products.
ISLAND12:
MY BREAKFAST delivers benefits worth communicating loud and clear. To express this idea, we introduced the rooster—an iconic symbol of mornings and fresh starts—as the hero of the packaging. Depicted shouting through a megaphone, the rooster proclaims the product’s key benefit: that MY BREAKFAST is rich in protein and fiber.
This bold, engaging image captures the energy of a new day and invites consumers to start theirs with a nutritious and tasty breakfast.
We designed the rooster in a stylized form, dominated by blue to evoke the clear sky of a beautiful morning. Inside its body, we incorporated subtle graphic references to oat flakes and fiber, visually reinforcing the product’s wholesome ingredients.
The background features a soft beige tone, echoing the natural colour of the prepared product and allowing the rooster to take center stage in the composition.
Finally, dynamic white lines radiating from behind the rooster symbolize the morning light—infusing the packaging with energy and underlining the instant vitality MY BREAKFAST offers at the start of each day.
