POWER HEALTH:
We developed a high-protein meal replacement bar with excellent taste and named it "MY MEAL." This bar is ideal for a broad range of consumers – from busy professionals and active individuals to anyone seeking a light, nutritious snack that can conveniently replace a meal. The range also includes a delicious vegetarian option, ensuring there is something for everyone.
ISLAND12:
"MY MEAL" is part of the POWER HEALTH product line "Healthy & Tasty" – a curated range of high-protein snacks available exclusively in pharmacies. Staying true to the cheerful visual identity of the "Healthy & Tasty" line, the "MY MEAL" bars adopt a friendly, vibrant illustration style.
This approach helps the products stand out within the often clinical pharmacy environment, clearly distinguishing them from medicines and cosmetics and reinforcing their positioning as enjoyable, everyday snacks.
To emphasize their role as convenient meal replacements suitable for any time of day, we created a series of illustrated characters – each representing different daily activities and lifestyles. These relatable characters, featured across both the standard and vegetarian bars, highlight the versatility of the product and reflect a wide range of consumer routines, preferences, and age groups.
Each bar’s flavor and all essential nutritional and product information are communicated clearly and legibly, ensuring consumers can make quick, informed choices.
