TECHNO COFFEE Ltd.:
We will open a chain of fully automated – self-service coffee shops. Customers will enjoy high-quality coffees from state-of-the-art robotic coffee vending machines that our company has developed. In each shop, there will be only one person in a customer service role. We will need a name and logo for our new venture.
ISLAND12:
Automation, digital technology, and innovation blend seamlessly with authenticity and quality — these are the values embedded in the DNA of this new coffee shop chain. Inspired by the design and form of the stores’ robotic coffee vending machines, we arrived at the name “ROBOBEAN”(ROBOT + BEAN).
This name directly and clearly highlights the brand’s key differentiator compared to a traditional coffee shop, while also being memorable, catchy, and perfectly suited for engaging, high-impact visual communication.
We developed a logo/symbol that depicts an espresso-robot machine and combined it with a matching font and a carefully selected color palette. The dominant shades are drawn from the rich tones of coffee roasting stages, alongside the sleek, modern colors of the robotic coffee machines themselves.
The new branding for “ROBOBEAN” instantly and uniquely conveys the character of the brand. It strikes the perfect balance between cutting-edge innovation and the familiar comfort of a freshly brewed coffee — delivering a fresh, modern experience for a new generation of coffee lovers.
