SEXOPOLIS:
We are an open-minded sex shop. Our new branding needs to be bold, modern, fresh, and timeless.
ISLAND12:
The evocative name "Sexopolis" served as the foundation for a daring and imaginative brand identity. Drawing on its storytelling potential, we envisioned Sexopolis as the "capital of sex and sex toys"—a vibrant, liberated metropolis where its residents embrace total freedom of sexual expression and live "orgasmically" every day. The new visual identity reflects this ethos with bold references and playful allusions to sex and intimacy.
The tone is unapologetically kinky yet sophisticated, striking the perfect balance between provocative and approachable. At the heart of the brand's design is the logo, which depicts the skyline of this erotic cityscape. The architecture of the "buildings" and "skyscrapers" is cleverly inspired by the iconic shapes of vibrators and other sex toys, blending subtlety with boldness to create a memorable and distinctive visual.
This creative approach extends across all visual communication materials, where simple lines, curves, and forms evoke sexual connotations in a provocatively playful manner. Whether on packaging, promotional assets, or digital platforms, these elements create a cohesive and striking design language that embodies the brand’s essence.
By weaving together bold storytelling, sensual design, and a cheeky tone of voice, Sexopolis emerges as a brand that invites open conversation about sexuality while celebrating freedom, pleasure, and self-expression.
