SPAROZA:
We created two sauces and a jelly that can be used in countless recipes or inspire entirely new culinary creations. The only limit is your imagination. They are also perfect for pairing with dips, adding a unique flavor to gatherings and parties. Designed for creative cooking enthusiasts and those who appreciate distinctive flavors, these products aim to elevate every dish.
ISLAND12:
Creative cooking is often a whirlwind of chaos, flavor, and fun—a messy yet inspired process. This vivid imagery of culinary action, with sauces splattered and creativity unleashed, was the starting point for our design approach to Sparoza’s new products.
We translated this playful and dynamic energy into illustrated characters that represent the sauces and jelly. These bold, eye-catching characters are brought to life with expressive personalities and strong emotional reactions. As they tumble from the jar into a cooking vessel, their faces reveal a mix of anxiety and anticipation, knowing they are about to transform into a delicious dish.
To complement this storytelling, we designed a custom font for the product names, harmonizing seamlessly with the illustrations and reinforcing the brand’s creative identity. For clarity and functionality, we paired this with a secondary, simpler font that ensures all essential product information is easy to read.
The result is a packaging design that not only grabs attention on the shelf but also captures the fun, imaginative spirit of cooking with Sparoza’s sauces and jelly. It invites culinary enthusiasts to explore, experiment, and enjoy the flavorful possibilities these products bring to the table.
