SUPERFOODS:
Our new food supplement supports the health of the urinary system and helps prevent urinary tract infections. Based on the existing brand framework, we needed to develop the right name and packaging to reflect its targeted benefits.
ISLAND12:
Cranberry is a well-known superfood that contributes to the proper functioning of the urinary tract. Its beneficial effect on recurrent urinary tract infections in both men and women is attributed to its high content of Proanthocyanidins (PACs).
To highlight the supplement’s effective action and enhanced composition, we named the product CRANBERACT—a name that fuses "cranberry" and "act," underscoring its active role in prevention.
Staying true to the established design principles of the Superfoods line, which require a clear and informative key visual on each package, we developed a main visual that places cranberry at the center. The image also conveys that the product is suitable for both men and women.
The background photo of abundant cranberries visually reinforces the claim of high PAC content, emphasizing the concentration of active ingredients by showing the volume of fruit required per capsule.
As with all Superfoods packaging, a clean layout combining icons with brief, easy-to-understand text communicates the product’s key features and health benefits at a glance.
