SUPERFOODS:
Our new food supplement delivers 500 mg of high-quality, ultra-pure fish oil per capsule. A particularly rich source of EPA and DHA—two essential omega-3 fatty acids that act synergistically to support the normal function of the heart—it also includes Vitamins A, D & E for added nutritional benefit. We need a product name and packaging design that aligns with our existing branding guidelines and highlights these key health benefits.
ISLAND12:
To visually communicate that this supplement promotes heart health, we drew artistic inspiration from the capsule itself. By photographing two softgel capsules side by side, we formed the widely recognized heart shape—a universal symbol of care and vitality. This became the central visual element of the packaging.
To emphasize the supplement’s high EPA and DHA content, we introduced an image of a fish school in the background, positioned within the upper half of our signature “S” motif. The photo—depicting fish in clear, open waters—reinforces the purity and marine origin of the omega-3 oil.
The natural amber color of the capsules conveys health, vitality, and optimism, harmonizing with the clean blue tones of the sea.
We named the product OMEGADVANCE, reflecting the advanced formulation: not only a potent, natural source of Omega-3s, but also enriched with essential vitamins A, D, and E to support overall well-being.
