SUPERFOODS:
Our new food supplement is a high-efficacy probiotic in capsule form that supports the balance and overall health of the intestinal flora. Following the existing branding guidelines, we require a name and packaging design that communicates these benefits clearly and effectively, while remaining consistent with the Superfoods visual identity.
ISLAND12:
The name PROVIOMAX communicates the product’s purpose and potency in a direct, memorable way. It is derived from the combination of PROVIO (from “probiotic,” pronounced “proviotic” in Greek) and MAX (symbolizing maximum results), instantly signaling both category and effectiveness.
In line with Superfoods’ design principles, each package features a central key visual that conveys essential product information at a glance. For PROVIOMAX, we created an informative and relevant main illustration: in the foreground, it depicts the product’s beneficial action within the intestinal system, while in the background, stylized representations of healthy intestinal flora reinforce its purpose.
Complementary icons and concise, easy-to-read text blocks further highlight the product’s key benefits and features, ensuring quick consumer understanding and strong shelf presence.
