TONIC HAIRSTYLE:
Tonic Hairstyle's existing logo and corporate identity no longer reflect the sophistication and modernity of the brand. A redesign was necessary—one that feels minimal, elegant, and timeless while subtly expressing the essence of a contemporary hair salon.
ISLAND12:
Tonic Hairstyle is more than just a salon. It’s a space where fashion, style, and personal expression come together. This is evident not only in the refined aesthetics of the space but also in the people who work there—and ultimately, in every client who walks out with a hairstyle that feels uniquely their own. Each haircut or color treatment is a reflection of individual identity, carefully crafted by professionals who are passionate about elegance and self-expression.
To capture this spirit, we developed a custom logo that balances sophistication with concept-driven design—one that wouldn’t feel out of place on the cover of a high-end fashion magazine or as the emblem of a luxury brand. We introduced a subtle but striking intervention: diagonal cuts across the letters “O” and “C” in “TONIC.” This visual gesture evokes the precision of a perfect haircut while reinforcing the brand’s connection to hairstyling in an elegant, abstract way.
Beneath the logo, the descriptor “Hair style” is separated by a fine horizontal line—a minimal yet meaningful symbol of hair and the meticulous parting of a stylist’s hand. It completes the identity system both aesthetically and conceptually.
To further enrich the brand’s visual language, we integrated geometric motifs inspired by cropped and styled hair, appearing across touchpoints such as business cards and service menus.
The refined color palette—featuring black, petrol, soft greys, and crisp whites—speaks to timeless elegance and modern freshness, embodying the very idea of being “tonic”: invigorating, refined, and full of life.
